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Eat That Frog

Tackle the procrastination that slows you down by prioritising your most tricky task.

We’ve all been there, there’s a big (or difficult) task on your to-do list and you do every other thing possible to avoid doing it. Cue extra cups of tea, answering non-urgent emails etc.


It’s time to Eat That Frog. Coined by Brian Tracy, this proactive approach encourages you to tackle your most challenging tasks first, empowering you to set the tone for a productive workday.


By addressing the toughest challenges first, you’ll not only conquer daily hurdles but build a culture of resilience and achievement within your team as you encourage them to eat their own frogs 🐸

When is the best time to use this tool?

  • When facing task overwhelm
  • To enhance productivity
  • To address procrastination

How to use:

  • Identify the most critical and challenging task
  • Tackle it first thing in the morning
  • Avoid distractions and focus until completion
  • Proceed to less demanding tasks


Example: You know you need to have a difficult conversation with a colleague. Instead of leaving it until the end of the day and worrying about it, you schedule it in first thing and strike it off your list.

Key Takeaway

The ‘Eat that Frog’ method can easily cross over from work to everyday life. By prioritising the task you least wish to do, you can free up your schedule and mind to other more enjoyable activities.

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